Career Shifter: From Nursing to CEO of Own Charity



Holly Penalver had always written off humanitarian work as a pipe dream. But when she saw a problem that needed fixing in the sector, she couldn’t resist the challenge. Here, she shares why it’s been a long and difficult transition, and why she can’t imagine doing anything else.




What work were you doing previously?

I was a full-time paediatric nurse.

Prior to that, I’d trained to be a psychologist.

What are you doing now?

I’m the founder and CEO of a charity – indiGO Volunteers.

We place volunteers with projects abroad and without charging any money.


I’m currently based in Bosnia coordinating a remote team. I manage people and keep an eye on everything, basically. We now have 26 people in the team, mostly part-time because they’re volunteering.

Very occasionally I still do some nursing at Chelsea and Westminster hospital, so I’m able to keep my registration. I work on the paediatric high-dependency unit.

Why did you change?

There are so many elements of nursing that I love.

Being able to help a family during a difficult time is an absolute privilege. I often did night shifts, and my aim was to make the family feel confident that I would care really well for their child so they could get a good night’s sleep.

I love the pressured working environment and the teamwork needed every shift. It’s also a place where there is never-ending learning to do.

But the shift work pattern was tough, and I hated having no control over my hours.

When I’d been at university I’d helped out with charity stuff and I’d always wanted to get involved with the humanitarian sector.

The problem was I had absolutely no idea how to do that – no role models, no clue how to start. So, I put it on the back burner, thinking “Oh well, that’s a nice dream job, but it’s impossible to get into”.

I’m a big believer in listening to your gut and I just knew psychology wouldn’t make me happy.

So, later on I took a job as a PA to give me time to reflect. And then I decided to retrain as a nurse.

I was looking to volunteer abroad, but the only way I could do it was by paying an organisation thousands of pounds for a placement. I couldn’t afford it – and it didn’t feel right to have to part with so much cash. That’s when the idea for indiGO first came to me.

Making the transition was always in the back of my mind once I realised there was a need for this.

It started the moment I found out you have to pay to volunteer abroad.When was the moment you decided to make the change?

In my final year of retraining as a nurse about a hundred of us wanted to do an elective placement abroad, but companies wanted to charge £2,000–£3,000 ($2,500–$3,800) and only a handful of people were able to afford to do it.

It was so frustrating – and wrong!

After a lot of research, I got in touch with a health clinic in the middle of Malawi who were willing to

accept us – no fees involved. So I arranged the placement.

On that trip I came across a lot of other projects that really needed volunteers but couldn’t access them. And I knew a bunch of people wanting to volunteer, but they couldn’t access the projects.

This was my light-bulb moment. I could see there was a huge need and decided I could help sort it out in my spare time.

I organised another trip to research this further, around the time I was getting married. I had no money for the trip, so we asked for donations instead of wedding gifts. It was much better than getting a toaster!

Are you happy with the change?

An emphatic yes!


I see the world as a place that is very misbalanced. I’m sure most people can resonate that it doesn’t feel right that some people have so much opportunity and access to services, whilst others have none or very little.

IndiGO is my very small way of trying to help with restoring this balance. The projects we support with volunteers are set up to help communities in various ways. Volunteers might help with business plans, teach healthcare, prepare and distribute food, or whatever their role might be. In this way, we are helping people by improving their education, ensuring they receive food, providing health care, and so on – all things many of us are used to having.

This is such an incredible, women-led organisation. As long as I can eat, have a roof over my head, and do amazing things with indiGO, then I’m happy.

What do you miss and what don’t you miss?

I definitely don’t miss the shift work – at all.

I love being able to choose my own hours; the downside to that is that I can put a lot of pressure on myself and it’s hard to switch off.

While I’m managing everyone remotely, there’s no-one to manage me and say “Holly, you’ve worked enough – stop now”.

I work on my own here in Bosnia and I miss having a team around me. Being by myself can be quite overwhelming at times.

How did you go about making the shift?

It wasn’t a straightforward transition or an overnight leap; in fact, it’s been a long, slow process.

I first started indiGO about ten years ago. We had no reputation and hardly any projects. As projects came up I added them to the website – a few people took a gamble on us and we’ve grown slowly and organically.

It was virtually impossible. I’d finish a set of shifts, just feel I was starting to recover, then the next set of shifts would start. With trying to squeeze in friends, family, and having a life outside work, there wasn’t much time left for setting up a charity.I nursed full-time whilst also trying to set up the charity, around my shift work.

I made the decision to go part-time, but a year later it was still too difficult – I was really struggling.

That’s when I decided to follow my intuition and focus on the charity, just doing the occasional nursing shift. My gut was screaming at me, “You have to do this!”. I just knew indiGO was the right thing to do and I had this calm sense that it would all come good in the end, but that it was going to be a bit of a journey to get there.

It wasn’t easy – it was just me for the first four years – but the occasional nursing was great as I knew I would always have some work.

A couple of years ago I volunteered with a charity called Help Refugees. When I came back from that trip I knew I had to move to Greece for a longer period of time to help.

Help Refugees asked if I would go and be Volunteer Coordinator on the ground in northern Greece. This was my dream job – to be funded, and I leapt at the chance. It was essentially doing indiGO work, but in the field, so it was a perfect fit.

After a few months they funded indiGO to be here and do volunteer coordination; now, we have two people in Greece and me in Bosnia, managing the team. Our projects around the rest of the world are coordinated remotely.

We’re extremely lucky that 18 months later, Help Refugees still support indiGO and fund our crisis work in the Balkans.

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